Options for Submitting Color Values in Data Feeds

There are several options when it comes to dealing with 'color'.

1. Set a default value that applies to all items, e.g. "Black".
2. Use the contents of a custom attribute or meta field, e.g. "google_color". You have to populate that manually in your catalog.
3. Any combination of 1 and 2 is possible with our Standard feeds, and can be configured on the Manage Feed > Define Fields page.
4. Custom programming to extract the actual product colors and split the item by each color (size, etc.). We have a service called Product Feed Multiplication to do this. This requires a Custom feed.

The above information also applies to other apparel attributes, such as 'age_group', 'gender', and 'size'.