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Bing Rich Captions Issue and Categorization Service

Jan 17, 2014

Bing Shopping changed to Bing Rich Captions in the middle of last year. Bing no longer provides a separate shopping search engine. Instead, if you participate in Bing Rich Captions, then Bing displays your product price and/or image embedded in the main search results. The program remains free for merchants.

We have found that Bing may not have automatically subscribed you to Bing Rich Captions. We ask that all customers with Bing feeds check this setting by following these steps:

  1. Sign in to Bing Ads
  2. Click on Tools in the upper-right
  3. Click on Bing Merchant Center
  4. Click on your store name
  5. Click on the Store Settings tab
  6. Under the Catalog setting header, check the box labelled Rich Captions
  7. Click the Save button
  8. If you have additional stores, repeat these steps for each one

If you want us to check the settings for you, please send us your Bing Ads login and password using our Secure Password Form.

On another topic, were you aware that we offer a Product Categorization Service?

With this service, we manually assign shopping engine categories to your merchant categories, so your products can have better placement in the shopping engines. We also maintain the categorization for you over time.

We charge a one-time setup fee of $54 per 250 merchant categories, and a monthly fee of $9 per 250 merchant categories. All the feeds for one store are included in the price! Feel free to contact us for a quote.

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