Facebook Product Ads Optimization Strategy

Because visitors to Facebook do not have an explicit shopping intent (compared to someone who searches for a product in a search engine), advertising in Facebook takes a different mindset. According to the experts, Facebook Product Ads may be the most effective for branding, and using it for retargeting may the best place to start. Read on for more information about this new advertising program and how to set it up.

• Facebook Dynamic Product Ads - main page
• Product Ads on Facebook announcement from Feb. 17, 2015
• Facebook Product Ads: What the New Program Means for Retailers - by CPC Strategy
• 5 Retail Experts Weigh in on Facebook Product Ads - lots of great tips
• Facebook Product Ads: A Retailer's Guide To Facebook Advertising - by CPC Strategy
• How to Set Up Facebook Business Manager - For Retailers - by CPC Strategy
• How to Set Up Facebook Dynamic Product Ads