How to view campaign traffic in Google Analytics

No special setup is needed for campaigns in Google Analytics. Google will track whatever is defined in the source/campaign parameters of the URL.

1. Log into Google Analytics.
2. Click on Traffic Sources > All Traffic in the side-bar.
3. Select the Source as googleshopping to see free traffic
4. Select the Source / Medium as googlepepla / pla to see traffic from Product Listing Ads
5. Select the Source / Medium as googlepepla / pe to see traffic from Product Extension Ads

For other shopping engines, refer to our analytics tracking code reference.